Major League Rugby (MLR) Announces Television Deal with CBS Sports
from MLR Rugby (usmlr.com)
Major League Rugby (MLR) and CBS Sports Network today announced an exclusive, multi-year television partnership. CBS Sports Network will televise the inaugural season of the new start-up league beginning in April, 2018, marking the first national television partnership in the history of American professional rugby.
CBS Sports Network will televise a 13-game package with 10 weeks of regular season coverage – highlighted by a Major League Rugby Game of the Week – and two weeks of postseason coverage in 2018, including the semifinals and the first MLR Championship Game.
“We look forward to being the television home of Major League Rugby,” said Dan Weinberg, Executive Vice President of Programming, CBS Sports. “MLR will showcase the speed, power and agility of this exciting sport and we are excited for the launch in April.”
“Partnering with CBS Sports Network is a great step for Major League Rugby and for the sport of rugby in America,” said Major League Rugby Commissioner, Dean Howes. “There is no question that rugby is growing fast in the U.S. market. A successful professional league is a critical component of that growth. Television partnerships are incredibly important to any professional league, and we are excited to chart a path to success together with CBS Sports Network.”
Major League Rugby will launch with seven teams in Austin, Houston, Glendale (Colorado), New Orleans, San Diego, Seattle and Salt Lake City (Utah). Each is a key rugby market with a long history of support for the game. The members have strong, local and civic-minded ownership groups with deep ties to their communities and have established grass roots programs, venues in place or in development, and a player pool featuring the best players in North America, reinforced by up to five international signings in the 15-player, Rugby Union format. CBS Sports Network, the 24-hour home of CBS Sports, is widely available through all major cable, satellite and telco distributors as well as via OTT streaming service providers YouTube TV, fuboTV, PlayStation Vue, DirecTV and Hulu. Additionally, a live CBS Sports Network stream is available through CBSSports.com and the CBS Sports App by authenticating with select providers. For more information, including a full programming schedule, go to www.cbssportsnetwork.com.
MLR is a professional rugby league that will launch in April of 2018. It’s an initiative of the American rugby community, in partnership with private investors, who believe that American rugby can thrive at the highest levels: as a commercial enterprise; as an influential player on the international scene; and as a participation sport at the youth and senior level. MLR will be the pinnacle of American rugby, and provide a rallying point for local communities, a focal point for American rugby fans, and an aspirational destination for young athletes.